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تاريخ التسجيل : 27/09/2012

مُساهمةموضوع: حل واجب T306a 00966597837185 حلول واجبات الجامعة العربية المفتوحة   الجمعة سبتمبر 28, 2018 12:03 am


T306A TMA- 2018-2019






































PHILLIPS

Philips is one of the world’s leading electronics companies. Its products are diverse and range from coffee makers to silicon chips, from recordings of Mozart’s symphonies to cancer screening systems. Philips has been at the forefront of electronic innovation since 1891, registering some 65,000 patents and has been responsible for many of this century’s greatest, most useful products:
Shorten development time
The development of a critical new product was seriously behind schedule, so that a year’s delay was expected. At a Centurion meeting the urgency of the situation was recognised and a task force set up. The task force quickly identified key problems and set up cross-functional work groups to solve them. The new product was launched six months ahead of schedule and became a tremendous success!

In September 1995 Philips introduced “Let’s make things better,” its new global communications strategy. Philips’ image as a provider of technically advanced, quality products remains relatively strong. The company believes, however, that its new “Let’s make things better” campaign can further strengthen brand image in the eyes of tomorrow’s consumer. An essential aspect is that this strategy is not about communicating differently: it is about thinking and acting differently as a company and as individuals.
The words “Let’s make things better” embrace a duality: a desire to make better things through innovations and products so that people will say “I want to buy that”; and also a commitment of the entire Philips organisation to continue to make things better and affect people’s lives positively.
Today, Philips operates in a way which is quite different from the way it did in 1990. Today the emphasis in Philips is very much on its people, who are the driving force behind an organisation which is geared towards the customers and providing quality products. Today it is not technology but people who are at the heart of Philips. Its advertising is, therefore, more than just a campaign. It is not surprising that the advertising centres on the people who personally “make things better” in their work; the story is that of Philips as a whole – the values and beliefs of a winning company, with an unequalled record of innovation.
People today have begun to look at Philips not as just another manufacturer, but as an organisation made up of people with a mission, with know-how and ideas that make a positive difference in their everyday lives looking forward to survive the competitors in the industry. Despite, the difference made through people, will Phillips be able to differentiate itself with any face upcoming unexpected consequences in the competitive market for the next phase still focusing on “Let’s make things better”?
Questions:

Q1. Apply the Soft System Method to this Situation case, including system diagrams and conceptual mapping in order to brainstorm, analyse and make suitable recommendations. Provide a detailed narrative explaining your thinking process. (1500 words) (50 marks)



Q2. Investigate further suitable approaches and tools that could be used to investigate, illustrate and make recommendation to solving problems. Please consult all your course materials and undertake relevant literature search. (400 words) (20 marks)


Q3. What are the main insights or new understandings that you gained from the application of SSM to the case study? (400 words) (20 marks)


Q4. Review the relevance and suitability of hard or soft approach in highlighting issues faced by it. (400 words) (10 marks)


End of Questions

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